The deal under the Valley View Casino Center name was $300,000 a year. Out of that, the city will pocket 10 percent or $40,000 per year. Pechanga Resort and Casino will pay $400,000 per year for the naming rights. RELATED: Valley View Casino Center Ponders Future As Midway District Community Plan Moves Ahead VIDEO: Sports Arena Renamed Pechanga Arena San Diego, But For How Long?